It Isn’t Quite IOSYBWGFYO, But Netflix Is Doing Some Irritating Crap

I enjoy Netflix, really I do, but they’re pulling some irritating crap with their Blu-ray Disc policy.

First, they tacked a $1 fee onto their regular monthly account for the privilege of renting BDs. Okay, irritating, but not a deal breaker. Today, however, I received a notice from them than they are quadrupling that fee to $4, for people, like me, who are on their three-rentals-a-month deal.

Add $4 to the regular fee of $16.99 a month and you get a monthly bill of $20.99. But another way to look at it is that they are charging 24% more (!) for Blu-ray.

I just have to ask: Are the wholesale prices of BDs truly 24% higher than DVDs, Mr. Netflix? Are they rilly “substantially more expensive,” as you put it?

Somehow I seriously doubt it.

Ah well, at least they don’t use the phrase “in order to serve you better” in their demand for more money. But they come close. Here’s what they said:

— Netflix’s mildly IOSYBWGFYO notice —

You are receiving this email because you added unlimited Blu-ray access to your account for $1 a month. The number of Blu-ray titles has increased significantly and will continue to do so. As we buy more, you are able to choose from a rapidly expanding selection of Blu-ray titles. And as you’ve probably heard, Blu-ray discs are substantially more expensive than standard definition DVDs.

As a result, the monthly charge for Blu-ray access is increasing for most plans and will now vary by plan. The charge for monthly Blu-ray access on your 3 DVDs at-a-time (Unlimited) plan will increase from $1 a month to $4 a month. The price of your 3 DVDs at-a-time (Unlimited) plan is not changing and remains at $16.99 a month.

The new charge for Blu-ray access will be automatically added to your next billing statement on or after April 27, 2009 and will be referenced in your Membership Terms and Details.

If you wish to continue unlimited Blu-ray access for $4 a month, you don’t need to do anything. If not, you can remove Blu-ray access anytime by visiting Your Account.

If you have questions about this change or need any assistance, please call us anytime at 1-888-923-0898.


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